At 7 a.m. on August 28th, the Boise Eliot neighborhood welcomed Portland’s newest New Seasons Market located at 3445 N. Williams Ave. It’s the chain’s 13th store since New Seasons opened its first store in 2000. The new store, Williams New Seasons, sits four blocks from the company’s home office. Williams marketing director Amy Brown stressed how important it is for the company to connect with the community and its customers. The store will offer free nutrition and wellness classes in an on-site community room.
The Williams store honors the Boise Eliot neighborhood’s rich history and shares energy related resources with nearby buildings. “We used green building practices,” said Brown, noting that the building utilizes sustainable stormwater management, and water reclamation and conservation systems.
Employees are local, too. The Williams store provides 162 living-wage jobs; 115 of the employees live in North or Northeast Portland. In addition to a parking lot for cars, the store features 62 bike staples and 20 indoor bike lockers to accommodate cyclists along one of Portland’s busiest bike corridors.
The $7 million, 30,000-square-foot building is the first New Seasons to offer expanded hours: Open daily from 7 a.m. to 11 p.m. The first 100 customers to arrive on opening day received a goody bag, according to promotions manager Kim Bahraouri. “We ran out within the first 30 minutes,” she said, while serving up cups of Lucky #13 Ginger Ale, specially brewed for the occasion. Bahraouri is excited about the Williams store’s solutions center; beginning in January 2014, she plans to offer guided tastings for customers, during which they can try different products offered at New Seasons.
The Williams store was built on the Bakery Blocks, former home of a Wonder Bread factory and Hostess outlet. In tribute to the area’s history, New Seasons introduced the William’s Cupcake, chocolate covered with white icing swirled to replicate the iconic Hostess cupcake.
Another unique feature inside the store is the Growler Station, offering wine to go. The Williams store’s beer and wine department will be one of New Seasons’ largest and first in the city to feature rotating taps and refillable growlers.
Whether your diet leans toward paleo, gluten-free, vegan or raw, Williams New Seasons Market has something for you. As Williams store manager Bill McGee said, “We set out to create a welcoming and fun shopping experience offering lots of choices for everyone. We’re sincere when we say we strive to be the ultimate neighborhood grocery store.”
For more information, visit newseasonsmarket.com.