Northeast Portland Neighborhoods

New holiday traditions in Beaumont Village include visit from Santa for Fremont Holiday Fest


(Beaumont Business Association)

The always popular Children’s Visit with Santa returns to Beaumont Village December 6th, along with a new Holiday Tree Lighting Ceremony, a new Golden Tickets holiday shopping program as well as music, entertainment and family fun, all part of Fremont Holiday Fest.

Sponsored by the Beaumont Business Association and participating merchants, the new Fremont Holiday Fest will continue for the entire month of December. Highlights will include the traditional Children’s Visit with Santa on Friday,

December 6th. Santa will arrive at Grand Central Bakery on Northeast Fremont Street aboard a Portland fire truck at 5 p.m. Santa, accompanied by Mrs. Claus, will visit with children until 9 p.m. Photos of youngsters with Santa will begin at 5:30 pm. Families can reserve a time slot for their children to visit Santa and get a photo by registering on-line at:

An exciting new feature in Beaumont Village this year will be a tall, beautifully lighted outdoor holiday tree sponsored by Umpqua Bank. A tree lighting ceremony with honored guests will be held at 6 p.m. on Friday, December 6th. Umpqua Bank will also be offering Golden Tickets. Modeled after a successful holiday promotion in Multnomah Village, Golden Tickets may be redeemed for gifts and discounts at participating businesses on Northeast Fremont Street throughout the month of December.

The co-chairs for the new holiday events in Beaumont Village hope to establish a new tradition for the season that will appeal to residents in Hollywood, Beaumont-Wilshire, Rose City Park,  Alameda, Grant Park, Roseway, Cully, Concordia and other nearby neighborhoods, as well as be of value to customers of the Fremont businesses.

“We hope to unite and engage with our neighborhoods during this traditional holiday time, as well as give back to our customers and community throughout this season of giving,” said Kermit Miller, manager of Hattie’s Sweet Shop on Fremont.

“It’s exciting to work toward establishing a new tradition in Beaumont Village, to unite our community and celebrate the holidays in a spirit of giving that reflects the true meaning of this wonderful season,” said Wendi Dahlberg, store manager of Umpqua Bank on Fremont.

In keeping with the spirit of giving, the Beaumont Business Association has designated the Community Transitional School in the Cully neighborhood as the recipient for a book drive. The kindergarten through 8th grade school serves children who are homeless or at risk of school failure. Everyone attending Fremont Holiday Fest activities is invited to donate a book to the Community School. Umpqua Bank will have a book drop at their store on Fremont. And on Friday,

December 6th, everyone bringing a book to donate at the tree lighting event will receive a bonus Golden Ticket from Umpqua Bank.

Other highlights of Fremont Holiday Fest include a Santa Paws location on Fremont the evening of December 6th where folks may bring their dogs to visit Santa and get a photo taken. That evening will also feature live festive music, hot chocolate stands, and special activities in many of the shops along Fremont. Businesses along the street are encouraged to decorate their windows to reflect the festive spirit of the holiday season. A major goal of the Beaumont Business Association is to promote the vitality and livability of the Northeast Portland neighborhoods and encourage residents to shop locally for high quality goods and services. The business association has adopted the slogan: We are Charming, Friendly, Convenient – Your Village on Fremont.

Information provided by Beaumont Business Association. For more information:

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