What late 20th-century Roseway, Cully and Rose City Park neighbors knew as George’s Market will open in early December as a unique business in this area. Owner Zeph Shepard has thrown his own financial resources and “sweat equity” into the small store on Northeast Fremont Street at 62nd Avenue, which, Shepard said, will make all cuts of meat accessible and affordable to the working class: thus, the new firm’s name Proletariat Butchery.
To convert the shop into a butchery, Shepard will control temperature and humidity to ensure proper curing environment. Cutting and wrapping stations will be in full view of the front windows. Customers will order meats by the whole, half- or quarter-animal; Shepard will butcher and wrap the meats; and customers can pick up the order or pick up parts of it, storing the rest at the butchery.
“I believe in using all the meat possible from each animal,” Shepard said, “eliminating waste. That way, the price of all cuts will be uniform and lower.” Shepard also said he’s eliminating middlemen where lots of prices increase. “I’ll deal directly with four farms or with a slaughterhouse and sell directly to the end user. Mine will not be a wholesale business.”
Shepard is already working with several customers who have a yen for hand-tailored, spiced and salted meats that remind them of their homelands. All types of animals and fowl, including cattle, sheep, goat, rabbit, chicken, turkey and geese raised locally will be available.