By Janet Goetze
For the Hollywood Star News
Portland’s historic Hollywood Theatre recently launched two film trailers, and film critic Leonard Maltin has applauded them.
The two-minute trailers, produced pro bono by local filmmaker Rob Finch and Blue Chalk Media, profile two Portlanders with special connections to the Hollywood.
One is Beverly Lizader, an usherette in the 1940s who returned to the theater with her grandson to enjoy a Buster Keaton film with live organ and witness the inaugural lighting of the new marquee for her two-minute film.
The other is Joel Hamberg, a painting contractor and theater volunteer, who talks about his commitment to the historic movie palace.
The trailers run before scheduled films at the Hollywood, providing personal stories about how the theater has been part of the community and played a role in people’s lives since it opened in 1926.
The trailers end with personal requests from Lizader and Hamberg to support the not-for-profit theater through a membership, which starts at $30. Membership offers benefits, including free member screenings and discounts on certain events.
Higher membership levels may offer free popcorn and free film admission.
In his November 6 blog, Leonard Maltin’s Movie Crazy, the reviewer wrote “Let’s Hear It for Showmanship,” citing the two trailers. “What a lovely way to build audience support for this moviegoing mecca,” Maltin wrote, “and how nice that the Hollywood has been able to restore its original 1926 marquee.”