In August, Albina Community Bank launched an innovative BizMob program, designed to promote the bank’s local, business customers while reinforcing connections within the communities they serve.
The idea was hatched at a market manager meeting, when Stephen Green, vice president and market manager for Albina’s MLK and St. Johns offices, related an event that he had tried in the St. Johns neighborhood. He deployed his team at a local coffee shop (one of the bank’s customers) and bought coffee for people while taking the opportunity to share Albina Bank’s story. The event was a success for both the bank and the coffee shop.
“We all thought – this sounds like a flash mob,” said Deanna Allred, vice president and market manager for Albina’s Beaumont and Rose City offices. “And hence, BizMob was born.”
Albina’s market managers, Allred, Green and Mary Edmeades began partnering with businesses in their respective markets with the goal of hosting a “mob” every Friday in August. The first two events were at GP Kitchen in the Pearl District and Brew Line Coffee in Gateway. The last event of the month was held at Rose’s Ice Cream in the Cully neighborhood.
The events have been a marketing boon for the small business owners and have brought in new customers while strengthening existing relationships.
The bank is considering continuing the program throughout the rest of the year, possibly in concert with the Giving Tuesday holiday event that they helped deliver to the community last year.
“We always strive to be interactive with our clients and this program is a great way to demonstrate that capability,” said Allred. “We are not the bank that just wants to provide a warehouse for the assets of our customers. We want to celebrate and participate in their business. We are thrilled to bring this to our business community, and hope we can create a buzz around the city.”
Albina is a local, full-service, independent community bank with a specific mission to invest in the individuals, families, businesses and neighborhoods of Portland. For more information, visit www.albinabank.com.
Albina Community Bank launched an innovative BizMob program in August, designed to promote the bank’s local, business customers. (Albina Bank)