Stylish shoes are rarely comfortable – and comfortable shoes aren’t much to look at. Unless you buy your shoes from Liz Page at Amenity Shoes, where her philosophy of procuring shoes that look good – and feel good – has been the secret to her shop’s success for ten years. In 2015, Page and her husband Zaki Hadfid celebrated their tenth anniversary of selling shoes, local artisan jewelry, scarves, hats, handbags and socks at their stylish and popular shop in Beaumont Village.
“We are all about the blending of style and comfort in our shoes,” said Page. “We buy timeless and classic looks, funky and arty styles, and fashion-inspired pieces. We know that in order to compete in the shoe world we have to have great customer service and a unique mix of products that are not found everywhere. Our products speak for themselves. I think our connection to the customers is what makes us stand out. I am a hard-to-fit customer, so that makes me better as a buyer for shoes.”
As an artist and former metal-smith jeweler, Page is also good at spotting emerging trends in fashion and design and brings that eye to her business.
“I had been making jewelry for eight years before we opened the store, and I learned a lot about business from doing that,” she said. “I had always been interested in fashion and design. I studied fashion merchandising in school, as well as fine art and photography. I loved jewelry design because it was basically wearable art that had meaning, value and could be passed down as an heirloom. Even though I haven’t made my own jewelry pieces in years, I think our mix of jewelry sold in the store reflects a unique vision.”
Formerly from Kansas City, Page discovered her Beaumont Village space while shopping nearby.
“I live in outer Northeast Portland, but I used to get my hair cut at Drops of Jupiter – which is now Shop Adorn – and would wander around and shop at Gazelle and the Arrangement. I developed a great relationship with the owner of Gazelle, Robin Ady. When I approached the owner of the building, John Rumpakis, about opening a gallery, or salon, it was Robin who planted the idea for a shoe store.”
“Shoes and jewelry go great together and I have always loved quality shoes but wanted to find shoes that looked good and felt good. So my concept of stylish and comfortable shoes, jewelry and accessories was born,” said Page. “At the time there was no store with that focus in town – and I had a hard time finding cute shoes that could be worn all day. I knew my concept was strong as soon as we opened – and we saw that people just got what we were about”
Beaumont Village has really developed into a great place for us,” said Page. “We love it here. Its been a good spot for us. Not much has changed for us except for the fact that as a buyer I have gotten much more picky – and I’ve learned to listen to my instincts when it comes to making our buys. We are in the midst of launching a new website so that customers across the USA can purchase from us online. Hopefully it will be up by the end of the year. I think we are in it for the long haul.”
For more information, call 503-282-4555 or visit www.amenityshoes.com.