In November, Irvington neighbors Amy Wulfing and Ted Jackson opened Hello! Good Morning! on Northeast Broadway. The space, two doors down from Elmer’s Barber Shop at 2419 N.E. Broadway, is the former home of Chairware, an interior design studio founded by Kate Nason. Hello! Good Morning! is a “not just for kids” store , offering a joyfully curated mix of modern, vintage, locally-handmade and imported treasures, including toys, games, books, art supplies, home decor and more.
“What we offer is a happy, inspirational, and fun place to explore,” said Wulfing. “I like to say we have a fun shop for kids – and grownups too! I’m delighted to bring these fantastic and unique items to my customers.”
Wulfing has eclectic taste and a knack for finding irresistible merchandise, including vintage Japanese monsters, cool Penny Skate Boards, cozy Greek slippers and utilitarian art made by her favorite artists. Plus candy, plants and rubber stamps.
Wulfing and Jackson worked over a period of three months to transform the space with a lot of help from friends and family. One of their first tasks was to work with artist, and friend, Cynthia Starr to construct a 12-foot paper-mache whale, complete with barnacles. “Whaley” now hangs cheerfully from the shop’s ceiling.
The couple moved back to Portland from New York ten years ago.
“Ted and I both went to work for stop-motion animation company Laika. After ten years, I decided it was time for my next adventure,” said Wulfing. “I’ve been dreaming of this for years and a few months back I just decided to go for it. I’m so lucky to have the support of my family and friends. There’s no way could I have done it without them.”
“I love this neighborhood,” said Wulfing. “It’s full of great people. We were thrilled to find this space. It’s only ten blocks from our house, and I love being able to walk or ride my bike to work every day. Pretty soon I hope my ten-year-old son will be riding his bike down to visit me. When I walk in every morning I feel happy to be in my shop. It’s got big windows, high ceilings and lots of sun.”
“It’s been fun for me to meet new friends in the Broadway-Hollywood community,” said Wulfing. “My dream has always been to have the kind of shop where people join in on creative projects and workshops – or just drop by to have a chat. We’re also connecting with nearby schools and will support them in a number of ways.”
Hello! Good Morning! plans to host pom-pom workshops, dance parties and in store performances by local artists.
For more information, call the shop at 503-841-5120 or visit www.instagram.com/hellogoodmorningkids.