Smallfry, the children’s resale shop across the street from the Hollywood branch library, has new owners. Two Portland moms, Vanessa Curry and Elle Poindexter, have purchased the business from Avery Waxman and will continue to offer high-quality children’s items. They have plans to expand the inventory and hope to host regular events that will support community non-profits.
Curry lives in the neighborhood and Poindexter and her young daughter are frequent visitors to Spark Arts Center and the Hollywood library.
“We both love the neighborhood and we have felt very welcomed,” said Poindexter. “We had been planning to open a clothing store, so when this opportunity came along we were thrilled.”
Waxman purchased the previously established Zanzibar resale store in late 2014 and transformed it into Smallfry by sprucing up the space and offering “better than new” children’s clothing, toys, books and gifts. The relatively recent remodel presented a turnkey opportunity for the new owners. They’ve hung a few pictures and may paint a few walls themselves, but for the most part they are up and running.
“We offer new and like-new children’s clothing, gear, books and toys,” said Poindexter. “This year we will add like-new maternity, women’s clothing and accessories. We select items that have very little wear, are unique, adorable and reflect individual style.”
Curry and Poindexter are planning a re-opening celebration for Saturday, February 13, to introduce themselves to the neighborhood. They’ll have a raffle, photo booth, champagne and light snacks.
Curry has a background in higher education, working in human resources, graduate advising and program administration. As a graduate student, she studied psychology to become a therapist. A fan of arts and crafts, Curry’s sense of style frequently inspired her colleagues to tell her that she should consider a career in fashion.
Poindexter’s background is in entertainment. She started in theater, acting and working in the costume department and later moved into television and film, producing commercials. She still acts occasionally. After having her daughter, she studied and practiced as a birth doula and newborn care teacher.
Both Curry and Poindexter have been stay-at-home moms since having their children. They met while hiking up Mt. Tabor with their kids strapped on their backs and have been good friends ever since, sharing their love for fashion.