Jeffrey Horvitz and Daniel Balliew opened VilleVelo Bake Shop near the Sabin Triangle at 1465D N.E. Prescott St. just a little over a year ago. The small space was previously home to Beacon Sound records, which moved to Mississippi Avenue. The anchor space west of the shop, southern-style restaurant Muscadine, was formerly popular neighborhood bar Tiga. Other Prescott Village neighbors include 1856, Extracto Coffee Roasters, Grain and Gristle, Kings of Canna and Pok Pok Noi.
“Ultimately, the size of the space was what initially caught our interest,” said Horvitz. “We were looking for a smaller space that was in an up-and-coming neighborhood and this location was exactly what we had in mind. It took us four months to make all the changes, which we did ourselves, except for the plumbing and electrical work.”
VilleVelo offers an assortment of baked goods including cakes, pies, muffins, cookies, sandwiches and other savory items. They sell their products both retail and wholesale.
“We love when our neighbors come in and experience the charm of our small shop,” said Horvitz. “We strive to always put out a product that meets our high standards and tastes good, at a reasonable price.”
“We both have worked in bakeries within restaurants in the past, which helps in combining both the service side with the production side of the business,” said Balliew. “We love to try out new recipes and offer our customers something different each time they visit us.”
For more information about VilleVelo, call 503-522-9310 or visit www.villevelobakeshop.com.