On January 20 – Donald Trump’s Inauguration Day – Kim Bissell and Sally McPherson at Broadway Books in Sullivan’s Gulch gave away free copies of Chimamande Ngozi Adichie’s book We Should All Be Feminists to any customer who wanted one. A case of the books was distributed throughout the day.
The 64-page essay, published by Anchor Books/Random House, was adapted from a 2012 TEDx talk that the Nigerian author delivered in London at TEDxEuston, an event dedicated to inspiring ideas on developing the African continent. Audio from the talk was included in Beyonce’s 2013 song “Flawless.” Adichie has published several novels, including Americanah and Half of a Yellow Sun.
“We wanted to kick off the new year by celebrating the power of women to do great things,” said McPherson. “As the owners of a bookstore founded by women, and still women-owned after almost 25 years, we appreciate strong women and we rejoice in the men who respectfully support and stand alongside them.”
Adichie’s essay encourages readers to embrace the importance of feminism, which she defines as believing in the social, political, and economic equality of the sexes. Men and women are biologically different, she says, but socializing them differently only exaggerates those differences and doesn’t allow them to develop their true selves.
“As the mother of two daughters and co-owner of the store, I’m thrilled to share Adichie’s message of strength and inclusion,” said Bissell. “We believe that all our voices matter and hope to inspire our children to reach for their goals based on their desires and abilities and not their gender.”
McPherson says they chose Inauguration Day for the giveaway because “when we inaugurate a new president and bring in a new administration it’s a time of new beginnings and new challenges, a chance to reflect on where we are as a country, where we want to go, and how we want to get there. We found the words of this international voice to be particularly inspiring and wanted to share them with our customers.”